Posts
10 years ago
Amazon has just announced that sales were up by 41 per cent and profits increased by 45 per cent over the same period last year. The internet giant that started life just selling books online has reported that the bulk of its sales are now coming from consumer goods.
Amazon is always innovative and is presently testing a very interesting marketing idea that would link the number one internet retailer with the number one social media site, Facebook. Visitors can now log into their Facebook profiles through Amazon and receive very detailed, personal buying recommendations. And not just suggestions as to what the visitor is likely to want, but the screen will show reminders about all their Facebook friend’s birthdays etc...
Before making buying recommendations, Amazon will also consult all the personal information your friends have publically posted on Facebook. It will also check on whatever items that person has previously purchased from Amazon and thus make a suggestion based on that friend’s lifestyle.
Long ago, people used to flick through mail order catalogues. Now they flip through thousands of items on Amazon and add items to a wish list which is stored at Amazon HQ.
Couples getting married often post a wish list with John Lewis (UK) so people can buy appropriate presents, but now many are posting their lists on Amazon.
Facebook has gained tremendous popularity in the past few years and almost all computer users now have a Facebook account. The link up will soon give Amazon a huge amount of marketing data. I alone have just short of 700 Fb friends, so it is easy to see how Amazon’s data collection will mushroom.
I think this scheme is going to be a huge success for Amazon. Facebook already reminds me of upcoming birthdays, but now Amazon will check the person’s profile for me too and no doubt suggest I buy them a Sony 3D HDTV. This integration of the selling world will be very interesting and cannot be ignored.
0 Comments:
Subscribe to:
Post Comments (Atom)
Some of my more popular posts
-
“So there I was standing in the shower, practically naked, kissing my best friend and secret crush and I couldn’t help but think it was th... -
I've just read yet another newspaper article about the threat of global warming. And last night on TV. Al Gore was warning that it'... -
He will dutifully return to his cell. The door will shut, his small cage will darken. He will lie down and try to rest, desperately tryi... -
She slid up close next to David, careful not to tear her silk skirt on the old park bench. It was a cold night and she knew that what she ... -
I’ve been quite busy recently... I think I mentioned my ever increasing to do lists, and that they have taken up a lot of time. And as a ... -
The day was ordinarily dull and grey, but into the grim world there came a new shining light... Yes it was my bald head. It... -
.jpg)
Inspired by a sign I have just read at the local hospital A and E department, I had to rush home (after my treatment of course) and write ... -
Back in the day when I was a fully fledged, cards in wage slave, I was actually sacked from my first job. And if the mentor in my new job ... -
I went to a funfair quite recently, and noticed that at most of the stalls there, it was quite difficult to win anything. The ‘games of sk... -
"Hello, good evening and bollocks." Many hundreds of years ago, when dinosaurs wandered the Earth and I was in my youth, I would...
Post a Comment
Thanks for reading this blog entry, feel free to leave your comments